Self Branding Design- Phang Chee Wei

MAJOR Digital Media
SUBJECT Typography & Visual Communication
PROJECT TITLE Self Branding Design- Phang Chee Wei
 
 

This is an individual project that has to create a styling and apply it on difference products to promoted own self. So the project artist create her own free style to represent herself as a simple and funny person.

She is using a set of harmony colours to create the feeling of soft and friendly of herself. Here is her colour palette:

 

And the fonts she choose to apply on her design:

 

The first thing to represent her identities is logo. Here are some logos she creates for experiment before she comes out her final logo.

 

Her final logo:

The meaning behind the logo:

* W initial of the artist last name “Wei”

* Blur colour represent she was a calm person

* Green colour represent she was a harmony person

* Simplest triangle geometric form represent she was a simple person

* W - initial of the artist last name “Wei”

* There have a dark green triangle created by 2 difference colours joined together, difference colour shape join together will create a new colour and shape. This is represent she has a difference way to get along with difference people.

 
 

The second thing to represent her identities is name card. She make a lots of design experiment for her name card too, let’s take a look.

 

And this is the final:

 

Almost every design elements are hand drawn. This mentioned she likes drawing. She also creates a cute and funny illustration character for herself. She applied the character design of herself as an design element in her resume.

Resume sketch:

 

Final outcome:

 

Not only that, she also design her own website:

 
 
 

Just now have mention about a concept that apply on her design - difference color shape join together will create a new color and shape.

She specially creates a “custom character self-design” by using a grass plane and sticker as her product. So by using few characters, hair styles, costumes, emotions and some decorations, for people to customize. So people can having fun by combine it and make a new character. Let’s see how it look like.

 

This is the elements in the sticker,

 

And this is how it looks like,

 

Difference colour and shape join together will create a new colour and shape; Difference people form difference backgrounds create difference characteristic and art style. So, what is your art style?

 
 

Credit by :

Phang Chee Wei

 
BACK TO TOP